When people see something beautiful, they take a second look. It is human nature. At Playsam, we have been getting second looks for over twenty five years thanks to our award-winning Scandinavian design. From the classic Streamliner Car to the inventive Rocking Rabbit to the fanciful Dollhouse, we continue to capture the imagination of design lovers around the world one creation at a time.

A small company based in Kalmar, Sweden, Playsam has an impressive presence in the contemporary design arena. Year after year, we prove that art can be both beautiful and functional and that superior design can transcend age, gender and culture. Our success lies in our ability to reach the inner child and to conjure a playful spirit through intellectual creativity. Our consumers appreciate the contrast between serene simplicity and visual complexity that each object embodies. Perhaps this is why companies as diverse as Starbucks Coffee and Saab Automobile collaborate with us. And why people in over fifty countries have embraced the Playsam name. Carl Zedig

Recognizable design

The instantly recognizable design shapes Playsam’s unique story, one that celebrates heritage, integrity and creativity. We put quality first, value customer input and have always worked with organic material. In a market teeming with the flashy and the trendy, it is no accident that people return time and again to the classic design of our wooden toys.

If you have not already, we invite you to experience Playsam. Speed down the open road in our vintage-inspired Racer F1. Write a love letter with our inspirational Crayon Pencil. Fly to the moon in our revolutionary Rocket. Or go green with our Organic Rally Car.

We are a small but extraordinary team, and we believe in our power to make a positive impact – not only on the design world, but on the whole world.

With Playsam, imagination is truly endless.